——— TRADEMARK SERVICES
Brand piracy
Brand piracy it's very harmful, because consumers might to be able to tell between you and the copy, hurting your trademark's reputation.
Brand piracy produces the dilution of your brand and diverts your costumers. If your brand isn't trademark yet, register it before someone else does.
What is brand piracy?
It's the act from which a third party uses a brand that is confusingly similar to another one, without proper authorization, exploiting its reputation and goodwill.
What can I do to stop brand piracy?
There are different mechanisms in Chilean Law to demand the cease and desist of the unauthorized use, and also compensation for the damages.
